I recently was introduced to a fantastic site showcasing "a student perspective on LIFE at Colby College." The site, maintained since March 2007, is run by current Colby students. The students contribute blog posts, videos, podcasts, photos and other stories related to their experiences at Colby College. They provide an uncut, real student life view.
In addition to the site, all of the aforementioned have RSS feeds. Contact information for the student contributors is also available to gather more in-depth information.
As trend followers, we know students hesitate with marketing pitches. This site -- though clearly created for recruitment -- does not have noticeable links to the main College site or the Admissions site (a few links on the bottom of the homepage, and email links on the bottom of the other pages). No mention on how to apply, visit campus or who your recruiter is. This strategy is more difficult to track (though it could be done with some stealth tricks), but is more genuine to recruits. Colby College has done a great job with this site.
Check it out for yourself at:
http://www.insidecolby.com
Wednesday, January 9, 2008
I'm not an alum of Colby College, but I did stay at a Holiday Inn Express
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I am a Colby alumna, and I agree, it's a great site. While it may be aimed at recruitment, it also has a broader appeal. I've been subscribed to the podcast for sometime. Listening makes me nostalgic, but it also makes me glad to hear that the place still retains the same personality it had way back last century when I graduated.
While often our messages must target a narrow market, as Webmaster for Case Western Reserve, I think there are many ways we can appeal to a broader audience as well. Our athletic department started blogging this summer, including posts from students and coaches alike. These stories appeal to current students and alumni just as easily as they appeal to prospects. I think any time we can take a more grassroots approach--where we can showcase the voices and stories of our students, faculty and staff--we offer an inside glimpse into our community that can engage many if not all of our core constituents.
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