Leverage the Reach of Many Video Sites from One Page

So you have finally gotten into the video production - either with professionally created or student-generated videos. Now how can you get that video to your audience?

First, take advantage of your own site. Display it there (I recommend using the Flash video capabilities to reach the largest number of users without forcing extra plug-ins). This provides fresh, interactive content; potentially generates viral traffic and increases the coveted time-on-page statistic.

But you are limiting your audience by using only this approach. To enhance your video awareness, utilize the video sharing sites - YouTube, Google, Sclipo, Sumo, Sevenload, Dailymotion, Blip, Metacafe, Yahoo, Facebook, Myspace, Vimeno, Revver, Veoh, Vsocial, Photobucket, and Putfile.

I know what you are thinking, who has the time for this? Fortunately, there is an easy way to do this: use a service that aggregates all the APIs of these sites into one and processes the uploading for you. You provide your login credentials for each site (they'll store these so you don't have to re-enter). You then upload your video, a short description, a title and some tags and they will take care of the rest.

Here are a few possibilities to work with:

1. Hey!Spread: Will upload to all the aforementioned sites from one page. If you are concerned about copyright, they will embed a watermark before uploading (for a price). The current price is $0.05 per video - not bad especially if you only have a few videos.
2. VidMetrix: A free option with better analytics. Supports a few less sites but offers RSS subscription to updated reports. Track number of video views, comments, favorites, rating and links.
   
3. TubeMogul: Another free option. In addition to the reporting from VidMetrix, TubeMogul has a better interface, better charting abilities and the ability to submit to social bookmarking sites. Pay-accounts with more features are also available. However, unless you are doing an extensive, multi-faceted campaign including only video you probably won't need these features.