Viral Video Techniques

Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group, has a blog post on TechCrunch outlining his strategies for making a video go viral. His original post outlines what many commenters consider shady techniques. Dan follows up with a more detailed explanation in a later save-face post.

Some of his strategies include:

    Make it short
    Make it shocking
    Create fake titles
    Appeal to sex
    Posting to blogs, forums, social networks, email lists
    Fake discussions and comments
    Bait-and-switch

I'm glad this was posted. These unethical techniques are many of the reasons why it is so difficult to make great marketing-embedded viral videos (that is assuming you have found a great product, created an awesome story, and produced an excellent video — all feats which are extremely difficult on their own). Dan tries to save-face with his follow-up post, but it is almost certainly happening in the industry.

Can you imagine the alumni and community backlash if something like this happened at a University? As part of the higher-ed community, I know we operate at a higher standard — it's one of the perks for working in higher-ed.















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