Social Networking amongst College Students

Emarketer.com just released some data on college students and their use of social networks. As higher ed enthusiasts, these numbers are not new, nor are they groundbreaking, but they do serve as more proof when making the arguments for the way the world wide web has changed from a push-driven marketing engine, to a community driven, CRM 2.0 realm.

For starters, here is the data, in a graphical format, comparing social network usage frequency for the last three years:



Notice how the majority indicated they use a social network for various tasks at least once a day. What sort of tasks are they doing?



The typical aspects of a social network: communication and interactivity. A key take away: less than 2% use a micro-blogging tool. While I enjoy Twitter, it has a long way to go before it can proves its usefulness and effectiveness in a college student's repertoire.