Viral Video Techniques

Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group, has a blog post on TechCrunch outlining his strategies for making a video go viral. His original post outlines what many commenters consider shady techniques. Dan follows up with a more detailed explanation in a later save-face post.

Some of his strategies include:

    Make it short
    Make it shocking
    Create fake titles
    Appeal to sex
    Posting to blogs, forums, social networks, email lists
    Fake discussions and comments

I'm glad this was posted. These unethical techniques are many of the reasons why it is so difficult to make great marketing-embedded viral videos (that is assuming you have found a great product, created an awesome story, and produced an excellent video — all feats which are extremely difficult on their own). Dan tries to save-face with his follow-up post, but it is almost certainly happening in the industry.

Can you imagine the alumni and community backlash if something like this happened at a University? As part of the higher-ed community, I know we operate at a higher standard — it's one of the perks for working in higher-ed.

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