Private Policy

This Blog does not collect any personal information from the visitors. So there is no question about the private information misuse by the Blog.

At this blog, we respect the privacy of the visitors.

We never sell your personal information to third parties.

Don't Track Me Bro - Even Though I Like It

AOL is launching their Do Not Track list by the end of the year. AOL will link consumers directly to opt-out lists run my large advertising networks to keep these networks from gathering behavior specific data about a user in order to provide tailored advertising. It doesn't eliminate advertising, it just changes the ads to be less targeted. Privacy groups are expected to propose such a list to the federal government as well.

What is interesting about this is how it relates to consumers views of online advertising, most specifically product recommendations. For instance, take a look at some data from a recent Avenue A | Razorfish survey:

More than 7 out of 10 consumers find personalized recommendations helpful. These personal recommendations are based on tracked information — buying habits, page views, geographic location, demographic information and more.

What I like about AOL's strategy is that they are increasing consumer trust. They are providing details on their privacy policy, and showing that tracking is negotiable. They are educating the consumer about tracking and the benefits if they choose to allow it. As long as personalized communication is delivered, there is a pay off for consumers to allow tracking.

As institutions, it is important for us to do the same. Let your constituents know why you are gathering requested information. Show them how it has the potential to help. And give them the ability to opt-out if they don't want their information tracked