Interactive Media for Higher Education - The Future of Higher Education

In simple term Interactive Media means communicate with each other by using the various forms of media. In Higher Education field Interactive Media is an educational approach that integrates web and education to deliver the best results. In modern days Interactive Media is mostly used by students in the form of digital technology and virtual communication for Higher Education.
Interactive Media For Higher Education

Forms of Interactive Media for Higher Education
In modernize education world we can find numerous mediums of interactive media which can be used in the field of higher education like -
* Video Content

* Online Course

* Online Tutorial

* Digital Library

* Social Networking

Search Real power of Google Analytics

The power of Google Analytics is not only found in the standard out-of-the-box reports. These reports aggregate all data without segmentation. The trick with Google Analytics (GA) - and what makes it different from other analytics packages - is you need to think ahead.

GA pulls all the data together, and presents it in excellent reports. However, once the data is pulled in, it can't be filtered. The filtering needs to happen before the date is gathered. This is where profiles and filters come in.

Profiles are essentially big-picture segmentation. Profiles alone are no different amongst one another. However, profiles can have filters, which make them different. For example: Let's say you are running a University site (for the clarification, let's say you are able to add the GA tracking code to every department on your .edu domain). When setting up GA, you would create one profile. This profile wouldn't have any filters built into it; therefore it is receiving all data from all departments.

Search Real power of Google Analytics

Great, so you have a lot of data about where people are visiting. But what about each department? They don't want to have to filter through the hits that didn't occur on their pages.

Enter the next profile. You would create a new profile, but still base it on the original profile (if you are asked to add a new tracking code, you did it wrong). Now in the profile, add a filter based on only hits to a certain directory (/admissions, for example). At this point, this profile will only return data based on traffic to the pages in the /admissions directory. You can then add your admissions staff to this profile so they can run their own reports. You also still retain the ability to look at your domain as a whole (something you lose if each site has its own GA tracking code).

This is a very elementary example, and in reality you would add more filters (ex., exclude on campus users). However, the point is that you only need one main profile for your campus. You then base secondary profiles on this profile to segment departments.

GA is an awesome marketing tool. I will discuss more in the future (using it for campaigns, segmentation, regular expressions, cross-domain functionality, tracking external links, etc...), but remember to have a strategy before relying in-depth on your data. Even with this requirement, it is still the best free analytics package on the market.

Distance Education – The New Era of Education System

Distance Education is the new era of the modern day’s education world. Distance Education brings the revolution in the world of traditional education system. Its change the old concept of education system where students physically appearance is must for studying purpose. In simple term Distance Education is a new kind of education system where students study and learn while sitting at their home. In Distance Education schooling system students have no need to visit the school to learn the subjects and over and done with their study.

Sources of Distance Education 
Technology plays an important part in the modern education system. The concept of distance education is entirely based on the latest and fast forwarding technology. There are numerous technologies available which help in the distance education schooling system. Selecting the right sort of source plays a vital role on the competence of distance education. The selection is completely based on the objectives, students, and studying environment. In current ever changing technology world there are numerous sources of distance education are available like -

* Print medium
It is the most common source of distance education. Examples are notebooks, textbooks, study guides etc.

* Audio and Video medium
Here we can include audio and video Cds and DVDs of syllabus.

* TV and Radio
It is one of the convenient sources of distance education.

* Teleconferencing
In here we can include various types of telecommunication medium which provides a platform to interact between teacher and students.

* Internet
It is one of the popular and most demanding sources of distance education which is gaining rapid popularity.

Users Don't Care About the Status Quo

I was recently discussing a portal implementation with a small college. The portal "solution" was purchased so that current students could conform to institution business functions (pay tuition, graduation check-lists, grade summaries, etc...). The institution was excited about this new tool, however they had one problem: current students weren't using it. When the institution was asked why not, their response was: "The current students don't know that this is where they are supposed to be. We need to spend more time, money and energy on converting the students." (not verbatim, but the gist).

Wrong, they need to return the portal and reinvest time, money and energy into understanding what their students want.

Portals Aren't Solutions
Those of you that know me well, know that I hate portals. Portals are a poor excuse of bolting on a silo of political process to a university's website. Portals are not designed for the correct target audience (students), rather they are designed to enforce out-dated, non-user-centric workflows that appease [non]decision makers. Furthermore, portals fail to aggregate the student life experience. They do not combine all aspects of student interests (academic, residence life, involvement, advising, athletics), instead they primarily focus on only the academic side.

In addition, portals do not provide branding. Slapping your logo on the top and scheming the colors isn't branding. Branding is entrenched into user experience. Branding revolves around your students' experiences and expectations related to your institution. Portals cheapen brands by lowering user experiences and hindering expectations.

Though I am very condescending of portals, I understand how they have become a major part of academia. Institutions have primarily been siloed beasts. Divisions, political turfs, and process-centered areas are the norm. The organizational chart of colleges and universities are long, vertical lines. This has benefits when it comes to student segmenting, decision making, accountability, and development. However, this organizational system will struggle to maintain stability and timeliness as our students become more complex, more entrenched in interactive channels and more demanding of service.

Portals are designed to accommodate processes, but our future interactive communication (primarily the web) needs to be designed to accommodate the user (student) experience. Students do not see our institutions as a collection of silos, rather they see us one brand. User experiences dominate silos. Why? Because a user experience involves many areas that from a user's point of view should be one seamless entity. Students want to be able to join a club, register for classes, buy books, read profiles on professors and sign up for yoga without having to relearn navigation structures, processes, or workflows. Students don't care that the IT department runs the e-commerce section and the registrar handles the schedule of classes. To them, it is all one entity. Our job is not to educate the student on our silos, rather to design based on their expectations.

Experience Architects Needed
We need to start navigating towards a more holistic, user-experience-centric approach. "Experience Architects" need to work with students (current and prospective) to determine online content and design. Student input needs to become the dominating impact on our future realignment strategies. The marketing team is no more in charge than the IT team, nor does registrar's office have more clout than the housing department. The "Experience Architects" will hold the conversations with students, and both will work collaboratively.

In the end, our sites are for the students - they are the user's who have a need to accomplish a task (the degree). By taking their perspective, we can eliminate the friction that so often accompanies academic processes.